Capital of Cool
When asked why Tarun chose to live in Berlin of all places, he answers without hesitation: “When I started my Master of Information and Data Science at Berkeley, many of my classmates talked about moving to Berlin. It is Germany’s biggest city for media and tech – and it has also become a magnet for businesses, particularly those in scientific, pharmaceutical, media and tech fields.
Besides meeting talented professionals from all over the world, who choose Berlin for its striving startup community, I really enjoy the casual lifestyle, the many trendy bars and restaurants and the cool stores. I moved to Berlin one year ago, when I got an offer from a Berlin based fintech. I have been living at Hackescher Markt since then and I have not regretted my decision once. Quite the contrary: I could not imagine a better place to live!”
The places my friends and I like to go most are the Soho House, for example, or the AMANO Bar. No location compares to the roof terraces to spend the summer evenings. But here in Mitte, there is always so much to discover. The bars and cafés in Linienstraße for instance are all so varied and individual. During the day, we often meet at St. Oberholz, a café where many in the startup and entrepreneurial culture of Berlin come to work and network. In the evening, we like to go to the restaurant Altes Europa or Transit. By the way, our very special highlight are the evenings at Clärchens Ballhaus – this crazy combination of people only exists in Berlin!”
»Perfect location for entrepreneurs,
corporates, researchers and young
talents from across Germany and
all over the world.«
A never ending
When Nathalie came to Berlin three years ago to advise a company on building up an art collection, she wanted to spend some time in the city but never intended to live here permanently. However, Nathalie quickly fell in love with the city’s unique energy. Especially the area around the Hackescher Markt – the epicenter of art, culture and lifestyle – condensed all the facets of a city she desired in one spot. She had previously only experienced such richness and diversity of a single neighbourhood in London or Paris. The quality of life offered in Berlin-Mitte still amazes her every single day.
When asked about the biggest difference between her Berlin and her London customers, she grins and says: “Berliners usually have a significantly smaller budget, however, their heart and charisma often outshines that of my London customers.“ Quickly she came into contact with Berlin-based gallery owners and bulit a very varied network. Each gallery has its distinct profile with a varying emphasis. Thus, they complement the others, without competing for collectors.
Galleries such as EIGEN + ART, Deschler or HELLE COPPI show artists who are partly not yet well established. Collections at the KW Institute or the Boros Bunker, on the other hand, show internationally renowned artists such as Olafur Eliasson or Thomas Ruff. This versatility is also reflected by the stores of the Hackesche Höfe, the Sophienhöfe and the surrounding streets. In independent bookstores like do you read me?! or Walther König she can browse through the art and exhibition volumes for hours on end and does not manage “to leave the store without at least one new book.”
Besides the galleries on Auguststrasse or Linienstrasse, Nathalie is also drawn to the traditional places of Berlin culture such as the Deutsche Oper, Museum Island or the newly opened Humboldt Forum. This special coexistence of old and new, of history and downright visionary present, is the source of inspiration that she finds nowhere else but here in the heart of Berlin on Hackescher Markt.
»Berlin is one of the most iconic cities
in Europe. There’s a pulse, a vibe,
an energy here and all eyes are on the
future, without forgetting the past.«
How to enjoy the
Even during his early childhood, Christian loved to be outdoors: There‘s no better place to recharge and clear one’s head than in the forest, he recalls. That’s why he stayed in Stuttgart, the largest city close to his hometown Gerlingen, after graduating from law school. At weekends, Christian would be out mountain biking in the Swabian Forest with his friends, or would go for a run through the castle gardens.
When asked to set up the Berlin office for his firm eight ye- ars ago, Christian initially hesitated. “Although the task excited me and was also a great honour, I struggled with the decision because I knew how much I needed nature to recharge and calm down after long days in the office.” However, moving to the Berlin suburbs was not an option for Christian either. “If it’s going to be Berlin, then I want to be right in the middle of it. At the heart, where it is most exciting. Otherwise, I could have stayed in Stuttgart,” he says with a grin.
The great variety of running routes around Hackescher Markt, therefore, came as a delightful surprise for Christian. In summer, he prefers to run through the Tiergarten, protected from the heat by pleasant shade offered by the large trees. After a good jog, he would stop for a cool drink at Café am Neuen See. In autumn Christian most enjoys wat- ching the leaves gradually turning vibrant reds, yellows and browns in Monbijou Park or Weinbergspark.
His favourite route, however, is the one along the Spree; past the Bode–Museum and Pergamonmuseum on Museumsinsel, through the Spreebogenpark with a view onto the Chancellery. When his friends from back home come for a visit, Christian always urges them to take their running gear. “Everyone is always so surprised running along this scenic route. Especially when running in the mornings, when there is not too much hustle and bustle on the streets yet. Everyone is absolutely blown away!”
»Berlin is an exceptionally
green city with a wealth of green
spaces, parks and grounds.«